716-308-8270 [email protected]

Experience Designer and Design Leader

I believe through hard work and collaboration we can change the world for the better one product experience at a time.

I’ve worked in health, tech, and entertainment for startups and Fortune 50 companies. 

I’m user obsessed. I enjoy combining strategy with crafting the design experience. I’m at my best when solving challenging problems—making an unclear path a clear runway. I am balanced between high level leadership and rolling up my sleeves to build.

Alex’s skills at a glance:

From shipping software to crafting experiences, I've been around the block

Here are some stories and case studies from my design experience:

A health tech platform that optimizes test kit delivery

My product design journey improving the  the portal experience for patients and practitioners—driving results for end users.

A tool to help customers select an Airstream model to fit their camp style

My journey through camper research, customer interviews, and leading the product design for a tool designed to increase consumer confidence.

A gesture controlled experience where you fly like a bird for a chance to win a trip to Florida

My creative journey designing a game using user gestures to propel a bird through a journey from Chicago to Florida.

Auditing a real estate data Saas product to improve ecommerce

Improving an ecommerce user experience for a real estate data provider.

Mobile app and experience projects

A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.

Optimizing the product experience for a global auto parts brand

I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.

Changing the way a global hospitality company creates interactive proposals

I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.

A pop up home experience that brings energy saving products to life

A case study that walks  through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5x5 foot space.

A dynamic website design to showcase an experiential agency's digital capabilities

Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.

Designing a web3 platform to enable user access environmental conservation initiatives

Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.

Matching volunteer's talents with dog rescues that need their help

The Rescue Dogz app is a platform connecting skilled volunteers with nearby dog rescues that need their help.

Creating a buzz for a rebranded grocery chain in Florida

I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture

Want to learn more about me?
Feel free to reach out.