AI and Claude are changing the way agencies, creative and marketing teams execute design at scale. The agencies worth their salt were always pivoting and in the age of Claude automations agencies need to embrace the technology with vigor. I was fortunate to have that...
I ran a four-week ChatGPT ads campaign for a company that sells health tests. Here is what the platform rewards, what its reviewers block, and what people did after they clicked. ChatGPT started showing ads this year, and I wanted real numbers before recommending the...
Design thinking is often presented as a collection of workshops, research methods, sticky notes, and diagrams, the real value is much simpler… it helps a team hold itself accountable for the value it intends to deliver. It provides a consistent way to approach...
A good way to think about Design Thinking is that you don’t leave a stage because you’ve spent enough time there, you leave because you’ve you are confident enough to justify moving forward. Each stage has “exit criteria” in the form of...
If you searched GoodRx for a depression medication in 2022, Facebook learned about it before your pharmacist did. If you filled out BetterHelp’s intake questionnaire — answering questions about depression, suicidal thoughts, and prior therapy — your responses, with...