My work as a digital platforms and user experience leader demonstrates my impacts with brands, product and marketing teams to architect positive change in human interface and interaction design. My passion is building experiences that motivate users to take clear actions, delivering business outcomes. I combine expertise in physical and digital experiences, design thinking, adding brand value into a force that motivates business results across multiple industries. I've worked with brands like Comcast, Caterpillar, Galbani and Labatt USA to name a few. I'm currently working with a leader in the functional health laboratory space making improvements and impacts to their ecommerce and lab ordering workflows for improved practitioner and patient experiences.

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My work as a digital platforms and user experience leader demonstrates my works with brands, product and marketing teams to architect positive change in human interface and interaction design. My passion is building experiences that motivate users to take clear actions, delivering business outcomes. I combine expertise in physical and digital experiences, design thinking, adding brand value into a force that motivates business results across multiple industries.

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Geospatial Intelligence
Website Architecture
Airstream Dealership Interactive
Aftermarket Automotive Brand Creation
Land Conservation Participation App
Luxury Italian Shoes Tokenization and Brand Launch
Website for Medical Non-Profit Organization
Brand Activation at Airport
MosaicDX Patient and Practitioner Portal
Gesture Controlled Game
Real Estate Data Tool for Investors
Tourism Mobile Marketing Trailer
Automotive Website Refresh
Experiential Agency Website
Metaverse Logo Design
Energy Saving Marketplace
Internet Services College Marketing Campaign
Retail Store Launch Event

Design Thinking

Great digital and physical experiences don’t happen by accident, they are a result of a structured and disciplined process that merges business goals with real user needs. My approach to UX follows three core principals that guide discovery, solutions development and continuous improvement. Together, they ensure ideas are grounded in insight, shaped through exploration, and refined through real-world validation.

Define & Discover
Understand the people we are designing for by any means necessary and the problems that matter most to them. What follows are business results. Focus on research, stakeholder input, audience insights, and competitive analysis to clearly define goals, user needs, and opportunities.

Ideate & Prototype
Rapid prototyping translates insights into ideas. It's all about iteration, allowing teams to explore sound and moonshot concepts allowing teams to test ideas before investing heavily in full development.

Validate & Improve
Through feedback, analytics and testing, insights reveal what is working and what needs adjustment. Adopt a mindset for continuous improvement to ensure an experience, product or tool is effective, user focused and aligned with evolving business goals.

Reach

I’m enthusiastic about sharing my voice, connecting with new people and being a person to influence moving products and experiences forward.

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