Interactive event ideas
I know, you are fixated on converting show attendees into booth visitors. Once you get them in your space you’ll want to find thoughtful ways to connect them with your brand. Interactive kiosk stations are a method to have you learn about your product or service features and benefits. Here are some interactive event ideas to help attendees connect the dots with your brand.
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Let’s get physical.
Encourage tactile interaction. Put your product or service in as many hands as possible with live demos. Chances are the interaction will help you sell more.
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Bring out the kid in everyone.
If you don’t have a way for attendees to experience your brand with interactivity, be interactive for the fun of it. Create interactive stations: Wii Batting stations, Microsoft Kinect Motion Sensor games, and putting greens. Awarding prizes for achievements like hole-in-one’s.
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Create a new paradigm.
Use augmented reality. Hand out branded cards marked with a graphic that computers can hone onto. This allows attendees to manipulate your product in a 3d digital environment. Cool!
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Do you have the touch?
Encourage kiosk interactivity. Consider a simple digital table kiosk design. On a larger scale a substantial interactive digital wall can encourage attendees to interact with a display using their entire body. Digital walls can also offer vending machine-like takeaways for interacting with it.
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Social media interactivity.
Consider a social media digital wall that attendees can interact with using their phone. Put your brand in the center of a social conversation at the show. Don’t forget the #hashtag.
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Remote control.
Turn attendee’s phones into a remote control. Allow them to send SMS or design a dedicated app to send commands to a large display to create an interaction on an interactive wall. Interactivity drives brand connectivity.
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Interactive tablet touch screens.
Retire the lifeless looping PowerPoint presentation. A well placed and programmed iPad or Android tablet can assist your sales team. Digital designed tablet presentations can show product capabilities or service’s features benefits in a dynamic way. Consider in the design, the ability to allow the user control and navigation. Consider projecting the image onto a larger screen for passers-by to view from a distance.
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Did you get my txt?
Encourage attendees to txt a number to get more information or enter a contest. Txt them at the end of the event. Don’t abuse the number they bestowed to you with confidence.
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100 Ways to Make Your Trade Show booth the Show’s Main Attraction
Environmental Design
Making Your Booth a Destination
Experiential Intelligence
Interactivity
Next…Engineering the Experience
Pre and Post Show Decisions
Design, Art & Copy
Operations
Mastering the Intangibles
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