I’ve relaunched alexmorse.com for 2015. It will serve to complete my transition from using the site to showcase my advertising agency portfolio, personal work and consultancy work to focus on exclusively work from my design consultancy.
Headquartered in Orlando, FL, alexmorse.com features processes and exercises used at the design consultancy that formulates the criteria for designing to reach a client’s target audience. These processes are a culmination tools and processes used throughout my advertising career including best practices from agency processes and other internet resources. I’m hoping by publishing the techniques in an exercise platform with examples will help businesses looking to leverage their internal knowledge to help them discover criteria to develop their own marketing tactics based on understanding customer needs.