Let us design an Event Identity that will make your event look as important as it is.
Event branding demands that your audience be able to relate with the design immediately as there is a short period of time between the logo appearing on promotional items and the event going live. Shapes, colors and typography need to be on point with your audience as their attention is limited to getting them to act and attend your event.
Your event logo needs to be impactful and flexible for various formats from the small scale social media profile icon, to t-shirts, websites and print collateral. It should be created as a flexible system that is familiar, even when the entire logo is not being show or a derivative version is visible.
Events are here and now which make them unique from other logos. They need to feel fresh, inspiring and engaging to encourage people to attend your event. They are likely attending because they would to have fun, learn or experience something unforgettable. Your event logo should reflect that.
At the end of the day the logo sums up what audiences are going to experience—they should appear to offer the audience something positive to lock them into attending. They’ll likely be put off is the event logo falls flat.
Morse Design is experienced with creating dynamic event logos that will attract and engage your audience with the message of your event helping you reach your business goals.
We work with advertising agencies looking to satisfy the needs of their clients, startups looking for vision and direction and businesses looking to make their graphic design work harder for their business.
