TURNING A CONTRACT PROPOSAL RESPONSE INTO AN IMMERSIVE DIGITAL EXPERIENCE
My client is a top tier organization in the sports concessions business, constantly responding to contract invitations. These are traditionally printed proposals in custom packaging with strong visual themes. The information would be presented in tabbed binders to match response requirements accurately. Sometimes they did not have constraints in their response strategy and were able to leverage creativity to stand apart from their competitors.
THE CHALLENGE
TEST VARIOUS DIGITAL FORMATS FOR PROPOSAL DELIVERY
As the principal designer on the project, my initial task was to test multiple design formats with the internal business development team. These concepts ranged from interactive PDF on a flash drive, to password protected website approaches. The iPad touch interactivity and multimedia capabilities made it the best choice to deliver a compelling message in a dramatic way.
THE STORY
Whenever my client pitches for a sports concessions contract, it is critical to thematically align the client with the brand they are pitching, to demonstrate that their goals are one in the same with the teams objectives, creating a fan-first experience that elevates the in-game experience. In this case, “Destination Minute Maid Park” harnessed the idea of turning the baseball stadium into a special place to visit amongst Houston’s many entertainment options. The food service entertainment options were demonstrated through interactive menus, menuboards, and renderings of the suites and clubs amongst other visual experiences.
Proposal animated introduction screen
Microcopy on introduction screen
THE IDEA
Create a digital delivery format for the contract proposal response. The first such application was the Food and Beverage Service at Minute Maid Park, home of the World Champion Houston Astros.
Main tab positioning slide
MY ROLE
I led the conceptual development, interactive design, programming and art direction of the project. The problem was we only had 45 days to take our concept design and turn it into 10 customized iPads to deliver to executives at the Houston Astros.
THE APPROACH
The design approach was to create a digital simulation of a printed proposal experience with all of the added benefits offered by iPads, motion upon touch, touch gestures, animation builds, subtle animation and sound design.
THE AUDIENCE
Our audience is Senior VP and C-Suite Executives who are used to reviewing work in traditional, printed formats. It was determined that the gains by proceeding with the iPad format were worth the risks. The proposal included a simulation for a Luxury Suites App within the iPad. Using this format we were able to explore simulations of technology offerings and amplified those messages. From a usability standpoint we were able to mitigate risks with carefully written instructional microcopy to establish where to start, and the ability to swipe and scroll.
Luxury suites app design prototype experience
THE PROCESS
I made the decision to leverage Hype, an early HTML5 tool to build the (8) eight tabs to disseminate the 90+ pages of printed copy into a digestible digital format.
Detailed and dynamic visual design was mandatory to this experience to create enriching and immersive storytelling.
Restaurant concept renderings
THE STORY
Whenever my client pitches for a sports concessions contract, it is critical to thematically align the client with the brand they are pitching, to demonstrate that their goals are one in the same with the teams objectives, creating a fan-first experience that elevates the in-game experience. In this case, “Destination Minute Maid Park” harnessed the idea of turning the baseball stadium into a special place to visit amongst Houston’s many entertainment options. The food service entertainment options were demonstrated through interactive menus, menuboards, and renderings of the suites and clubs amongst other visual experiences.
Menu Screens
MENUS
The scrollable concept menus for clubs and luxury suites were an important part of the business pitch.
INTERACTIVE SALES TOOL REEL
From shipping software to crafting experiences, I’ve been around the block
Here are some stories and case studies from my design experience:
A health tech platform that optimizes test kit delivery
My product design journey improving the the portal experience for patients and practitioners—driving results for end users.
A tool to help customers select an Airstream model to fit their camp style
My journey through camper research, customer interviews, and leading the product design for a tool designed to increase consumer confidence.
A gesture controlled experience where you fly like a bird for a chance to win a trip to Florida
My creative journey designing a game using user gestures to propel a bird through a journey from Chicago to Florida.
Auditing a real estate data Saas product to improve ecommerce
Improving an ecommerce user experience for a real estate data provider.
Mobile app and experience projects
A review of screen captures for a few mobile interaction design products that lead into comprehensive product design case studies.
Optimizing the product experience for a global auto parts brand
I was leading a rebrand of the 90 year old automotive brand and undertaking the direction of the desktop and mobile website redesign to achieve business and partnership goals.
Changing the way a global hospitality company creates interactive proposals
I brought to life a business pitch and proposal with interactive elements, sounds, videos and immersive experience that helped my client tell their story in a memorable way.
A pop up home experience that brings energy saving products to life
A case study that walks through the planning, design and execution for the traveling mobile exhibit that packs in four rooms of a household into a carefully designed, 5×5 foot space.
A dynamic website design to showcase an experiential agency’s digital capabilities
Working with Monster Media to reposition their digital, experiential and social media offerings to a diverse lineup of clients.
Designing a web3 platform to enable user access environmental conservation initiatives
Conserve Wildly is a mobile app platform designed to make it easy for allow citizens to vote on local conservation protection measures and proposals.
Matching volunteer’s talents with dog rescues that need their help
The Rescue Dogz app is a platform connecting skilled volunteers with nearby dog rescues that need their help.
Creating a buzz for a rebranded grocery chain in Florida
I interviewed customers in preparation for learning how to create an appropriate and immersive experience that celebrates Hispanic culture
