Trade Show Booth Display Ideas
Configure your trade show booth layout to function, flow and get people to where they need you go—your interactive stations and sales team. Here are some trade show booth display ideas to assemble a successful booth.
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Plan your space.
No matter how large or small your booth is, plan with a sketch. This will help you brainstorm your layout. Keep it rough, don’t try to perfect your lines. But keep in mind that a 6 foot table is a 6 foot table. Be realistic about the number of physical objects you can have in your space. Create dimensional paper mockups or using Sketchup software will help you plan your space. This will help you save money; avoid producing unnecessary or extraneous elements.
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Promote for your product’s sake, not your booth.
Put your product or services purpose first. Your booth design succeeds if attendees see your product first. Your booth structure should be noticeable but transparent to set the stage for your product. Your signage and décor should complement, not compete with your products. You want retailers and customers to remember what your product is and its purpose. Not your design sensibility or your booth’s production value.
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Be the center of attention.
Configure a booth layout ideal your product. For certain exhibitors an ideal layout is an island in the middle so the buyers can walk around your product display from all angles. For others, an open center space with product around the perimeter. Let attendees get close enough to touch your products with the appropriate configuration. If attendees can interact with your brand, they’ll have a engaging first hand experience. Customers that interact are more likely or buy your product or service.
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Create a product/service focal point.
Perhaps your logo is not the first thing they should see. Demonstrate what problem your product or service is going to solve. Use a few words or one illustration. Then lead them to your brand identity once they are convinced. Do not bombard the already overwhelmed attended with too many messages.
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The fisheye display.
Attendees once immersed in your booth are able to catch products details in one panoramic scan of the eye. Don’t make them go around a corner to get them full picture.
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Zag when others zig.
Give your booth an edge with an unconventional layout details. Put the products on your table or displays at an angle. Don’t stack items, spiral them, flair out napkins, etc.
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Brand in sync.
Coordinate your branding materials. From business card to popup tent to takeaways, everything should coordinate.
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The sacred grounds.
Use flooring transitions. Show your customers they are entering a special space. Have carpeting at the entrance of your booth and help them way find where they should go. Differentiate yourself from the gray carpet. Consider Interlocking foam flooring to and some cushion. Use modular interlocking foam flooring tiles
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Shine on.
Use movement, reflections and accents to catch attendees eyes. This might come in the form of video presentation animation or finishing elements as simple as fabrics that also doubles to hide the engineering of your booth.
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Keep it simple.
Simple design. Easy setup. Avoid clutter. Allow traffic to pass easily through your booth while other visitors are stationary. Think feng shui design to keep the energy following through your booth.
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Feng Shui your booth.
The ancient Chinese art of arrangement. Use it to create flow in your booth. Feature many entrances and exit points to invite traffic. They’ll be able to experience product or services in the booth without a claustrophobic feeling.
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100 Ways to Make Your Trade Show booth the Show’s Main Attraction
Environmental Design
Next…Making Your Booth a Destination
Experiential Intelligence
Interactivity
Engineering the Experience
Pre and Post Show Decisions
Design, Art & Copy
Operations
Mastering the Intangibles
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