How to increase traffic to your booth increase traffic to your booth
Be the center of the experience. Attendees are visiting your booth are a captive audience. Bring together different sounds, sights, and tactile experiences that leverage all the senses. A pamphlet, display or the best sales person is no match for creating an immersive experience.
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Create a space attendees want to be in.
Make your booth a destination. A place prospects want to sit and stay a while. Consider renting comfortable furniture to create a comfortable space. Take a load off their feet. Attendees walk miles on the event floor each day. Most only rest when they are standing in a booth. Stock your booth with tall chairs
to offer attendees a rest. They can be affordable and collapsible. They don’t have to offer long-term comfort. Allowing attendees to take a load off for a few minutes is sufficient.
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Be education central.
Host on the hour mini seminars. Have a 5 min educational presentation every sixty minutes demoing your product or service. Better yet, make it an interactive demo with a participant from the audience.
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Plan an adventure.
Scavenger hunt. Drive traffic and build connections at the same time. Create a scavenger hunt with several other vendors you know will be at the show. Make a map or “passport” that booth visitors can get stamped or stickers at each booth on the treasure map. If attendees complete their passport they can enter it for a chance to win an iPad or another great prize. Award the prize in the final hour of the show’s last day.
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The velvet rope.
Intrigue the attendees. If your goal is to gain brand awareness and exposure with your trade show booth. Gate the booth in a way that demands visitors interact with it to gain entrance.
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Make a scene.
Hire a photographer to create a photo booth, complete with props. This is a fun way for attendees to commemorate their visit and receive a branded photo takeaway. Offer a service that can email or SMS text the photo to them. Or just offer up a professional portrait they can use on their LinkedIn profile.
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We have a winner.
Use prize drawings. Make them envision a win upon entering your booth. Drawings are an excellent way to encourage attendees to drop their business cards. Giveaway top of the line premium items iPads or one of your entry-level products.
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Entertain the masses.
Have a live entertainer who is an expert at gathering large crowds at your booth. A magician, a chef, someone giving autographs.
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Performance artists.
Offer live demonstrations to communicate the concept of your product or service. A dog trainer for a dog rescue booth. A wood carver for a lumber company. Attendees will be interested to stop back to your booth to check on the progress later.
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Create something newsworthy.
Perhaps your booth has a drawing for a lunch with a celebrity. Create a press release months before the engagement to promote traffic to your booth and buzz around the event.
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Be a busy booth.
Encourage attendees to visit your busy booth. Get your friends or other booth vendors to stop by your booth. Customers prefer to visit booths with engaged audiences versus empty booths. Aim to be the booth that has the longest line. Attendees will want to see what the fuss is all about.
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100 Ways to Make Your Trade Show booth the Show’s Main Attraction
Environmental Design
Making Your Booth a Destination
Next…Experiential Intelligence
Interactivity
Engineering the Experience
Pre and Post Show Decisions
Design, Art & Copy
Operations
Mastering the Intangibles
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