Trade Show Booth Ideas that you have not thought of before
Here are some trade show booth ideas and pointers for harnessing the positive energy of you.
-
Be the smartest person in the booth.
Be your booth’s genius bar. Attendees want to speak with subject matter experts. Run your booth with sales operators who know the product or service inside and out if you can’t be there.
-
Get physical.
Use positive body language. Keep your shoulder square. Don’t slouch. Use a firm handshake; don’t shortchange them on your grip. Don’t eat in the booth. Don’t stand with your arms crossed. Attendees are more likely to interact with booth leaders displaying positive body language.
-
Cultivate positive energy.
Learn to talk and smile at the same time, it will encourage the next attendee to want to speak with you. Practice this technique in the mirror so you know what might feel awkward, looks like a genuine expression. Exercising your smile muscles is also proven to make you feel better.
-
Be statuesque.
Never sit down. Is your stamina up to the challenge? Wear comfortable professional shoes. Always stand in front of the table awaiting the next conversation. Showcase display items high and in your proximity to encourage attendees from a distance to visit.
-
Don’t Point.
Gestures like the experiential masters at Disney. Do not point to objects or individuals with one finger. Use at least two fingers to gesture or an open hand.
-
Is it googleable?
Use search engine terms on your booth display. What handful of words would someone type into a search engine to find your products? Even better use a custom twitter #hashtag to initiate and lead the discussion platform.
-
Break the silence.
Use Icebreakers. Reach out to attendees with, “What brings you to the event today.” To get the conversation started.
Okay, so sadly we’ve reached the end of this post called “100 Ways” and I’m three tips short. Do you have a tip that could expand this list?
[contact_form]
Start at the beginning… 100 Ways to Make Your Trade Show booth the Show’s Main Attraction
Environmental Design
Making Your Booth a Destination
Experiential Intelligence
Interactivity
Engineering the Experience
Pre and Post Show Decisions
Design, Art & Copy
Operations
Mastering the Intangibles
The professional touch
Can’t do it alone? Hire creative and production experts to bring your booth to life. Collaborate with the creative and production teams that you can travel to in your region. The teams will help bring your booth vision to life and coordinate with existing campaigns and your brand story. The team should include a relationship manager, creative director, graphic designer, interactive designer, copywriter and a production manager. The creative team will interface with a trade show company with expertise in crafting booths. They will visualize the experience with sketches and booth renderings for your to key stakeholders to sign off on. Once you approve booth concepts, the creative firm will work with the trade show company to coordinate production.
Work with a tradeshow design company in an area you are willing to travel to. They will setup your display for you in your facility allowing you to walk through your booth.
Trade show events are critical events offering you valuable interactions It is an opportunity to connect your brand with an attentive audience in a meaningful way. Make sure you seize the opportunity with a well planned and thought out event.
I look forward to helping you grow your business with graphic design and branding best practices. Signup for branding and design email updates and I’ll drop you a line when I update my blog.
When you signup, you’ll need to confirm your email address in the email you’ll receive.
[yks-mailchimp-list id=”73fdd1db62″ submit_text=”Subscribe Now”]