The Need:
Jarman was evolving from voice actor to audiobook narrator and needed a brand that clearly reflected his growing specialization, without tying him to any one literary genre.
The Process:
The identity explored the intersection of Mad Men-era sophistication and the timeless character of a classic 1940s crooner, a visual language built around voice, storytelling and personality.
The Execution:
The new identity was extended into a flexible brand system designed to feel distinctive across digital, promotional and in-person experiences, fit for a website and marketing materials to the exhibition booth.
The Results:
A personal brand identity and tagline Listen Closely, captures what makes Jarman compelling: his ability to create an intimate connection between the story and the listener, while giving him room to grow across genres.
